It’s all about concoctions and what you believed they might do.
Add plenty of mystery and intrigue, and you have the ingredients you need to capture interest.
On top of that, you organise a few stooges to come out of the audience and claim some miraculous cure from taking the mixture.
“Until last week, John was a hopeless alcoholic, wandering the streets with no prospects and a mind addled with the drink. He took one, just ONE dose of my elixir and look at him now. Sober, articulate and beginning a new life. His wife and family have been reconciled to him; his future is looking rosy.”
And so on the charlatan would go, selling his snake oil to the vulnerable and lets face it in these times there are a lot of desperate people clinging to the hope their lives can’t get any worse.
Love potions, wealth potions, hair potions the list goes on when you are marketing a product designed to appeal to a person’s vanity. We all want to maintain our youth in one form or other, and the successful salesman can spin you a tale that will have you lining up for the product they are selling.
The reality that they are selling you water with a bit of food colouring in it doesn’t matter when you are convinced it will change your life in some way for the better.
So we clamour to get our bit of what we believe will alter our lives, make us more attractive, wealthy and or wise, but always a tad poorer.