This week the element is AIR.
Today the word is FREE.
Arnie was short of a quid and so thought up a brilliant plan to make a quick dollar or two.
He would bottle air and sell it for a dollar a bottle.
Being the entrepreneur he was, he also concocted a story about the health benefits of his air.
He claimed that the air he was selling was worth the dollar he was charging, as it was virgin air. Never before had it been breathed in by any human being.
It was pure in every way.
He was into advertising, and so signs began appearing around the town that his air was special and so much better than the free air so readily available.
His air, at a dollar a bottle, was pure and unadulterated. He made up testimonials spruiking the health benefits.
Mrs Smith from the Valley swore the air had cured her arthritis, Mrs Jones from the Heights claimed her bunions had improved out of sight, Mr Brown claimed that after sucking in the air his libido had improved and even provided a photograph of himself and a very satisfied looking Mrs Brown.
All round the town the stories abounded and the rush to purchase the life-changing air took off. Arnie claimed to have come upon a location where the air was pure and fresh, and it was from there that he bottled his precious air.
Arnie couldn’t buy the bottles fast enough to keep up with demand. He was rushed off his feet, and soon his business attracted the attention of the authorities.
Tests were done, evidence taken, a thorough investigation took place. Nothing could be found to dispute the claims made.
Arnie continued to sell his air, while all around him the towns folk continued to suck in the free air, his special air they saved for late at night, before bed as it was felt a good night’s sleep could be assured.
When all was quiet Arnie sat in his kitchen and labelled the next batch, making sure the lids were intact. He chuckled to himself thinking he had to send Mrs Smith and Brown their cheques. Good publicity he thought, was always well worth buying.